Internet Local Marketing

Internet Local Marketing That Works!

We Help Local Businesses Understand The Internet, Develop A Plan of Action, And Position Your Website, So Your Customers Find You.

Is your business taking advantage of internet local marketing? Are you being left behind, while your competition quickly and steadily gains coveted spots in the search engines?

Right now, Google is making it easier than ever to market your local business. There is one warning…you must begin local online marketing before your competition beats you to it.

According to the Kelsey Group, eighty-four (84%) percent of U.S. households use the internet as an information source when shopping locally for products and services. Further, 30% of search engine queries contain a city, state, or zip code.

With 2.6 billion local searches performed online every month, the internet has surpassed both Yellow Pages and local newspapers as a primary source of local consumer service information.

The adoption of smart phones will only add to these numbers because 27% of mobile searches are for local information. A 2008 study performed by comScore Networks found that 82% of the people using local web search followed up their search with offline action:

• In-Store Visits
• Phone Calls
• E-mails
• Purchases

These results illustrate how important it is for local businesses to integrate their online and offline marketing and advertising strategies.

Sixty-one percent (61%) of those using local search sites eventually made purchases.

The benefits to your offline business using online strategies are numerous, including:

• Results are measurable
• Best return on investment for advertising budget
• Used by over 83% of consumers
• The internet is “always on” advertising 24 hrs a day, 7 days a week.
• Direct response advertising
• Places your business in front of people who are looking for your products and services at the moment they need you the most.

Internet Local Marketing, a division of Social Mark SEO, LLC, consults with you to help you understand the nature of the internet and how it works.

Internet local marketing helps your business website gain maximum exposure by placing your website link in as many places as possible.

The ultimate goal is to distribute your valuable content to sites that the search engines are interested in. This way, your local business is seen as the expert/authority for your niche, product or service.

Do you have questions about internet local marketing?  Feel free to contact us and ask a question using our online form. 

Local business article marketing is a powerful way to dominate the search engines, encourage spiders to visit your local business website, and rank you very highly for your business keywords.

A local business keyword phrase is a number of words pieced together and typed into a search engine to find a product or service that you offer.

Most businesses simply put up a static, or never changing website. They use it as a brochure, which may seem to look good, but does very little to help them with local marketing. The site may be indexed when it goes up, but Google never returns, so eventually it is reduced in importance or simply taken out of the index.

Local business article marketing, when done by Main Street Marketer does three things.

First, the article is written to be keyword focused on a product or service that you offer. The article includes the cities you serve, and keyword anchored links are directed back to your website. It is relevant content Google searches for regarding your topic.

Secondly, we then place your article in 40 major article sites that Google visits and spiders on a constant and regular basis. Google sees the links and then follows the link back to your website.

Thirdly, we then multiply your article by having it bookmarked in the top social bookmarking sites, and we feed it to over one hundred RSS feed directories (again giving Google a chance to find your website).

Can you see the power of this? Your one article has now been turned into hundreds of links to your website. When Google sees how many backlinks are coming from authority sites into your website, they begin paying special attention to you, and your website begins to increase in rankings. This means that Google delivers your web pages to local searchers who are trying to find your product or service.

When they find your local article, they immediately see you as the expert in your area, read other articles on your site, and sign up for your free offer.

Local business article marketing is a powerful component to any internet local marketing effort. Questions? Contact us to talk about how we might help your company grow in local search engine rankings and created new leads and customers.

Local video marketing establishes you as the area expert and propels your website to the top of the search engines.

Most business owners know Google is the largest search engine in the world, and delivers the most traffic online…more traffic than Bing, Yahoo, and AOL combined.

What many people don’t realize is that You Tube is the second most used search engine, and that it is owned by Google.

What this means for your business is that Google delivers video results for searches, often times on page one, for videos that are optimized for local search.

Web video marketing is the most powerful and economical method of delivering search engine results for any company, large or small.

Main Street Marketer will create short informational videos for your company and upload them to 30 video sharing sites (You Tube, Live Video, AOL Video, Yahoo Video). We do this four times during the month, giving you 120 videos spread throughout the internet.

This service can be performed on a monthly basis.

Each video will be titled with your keyword, and optimized through the search engines.

We can also include your website information and phone number on the bottom third of the video to increase your company exposure.

Here is an example of a web video we produced for a client, and the corresponding search engine results.

Local mobile marketing is a powerful way to create a loyal following, have instant access to your customer base, and create traffic to your local store or restaurant instantly.

The Mobile Web

Currently, there are more and more people using their mobile phones, instead of their desktop computers (40 billion world wide).  Mobile search has increased with the advant of smart phones, such as the Iphone and Droid.  In fact, Google has announced their intention to focus money and resources upon mobile platforms.

One question I ask all my clients is, “When you want to find something, where do you go?  Do you use Yellow Pages or something else?”  Inevitably, every single potential client answers, “I go to Google.”   My next question is, “How do you communciate with your loved ones?  Email or texting?”  Nearly every person answers, “Well, I guess I use texting.”

Now Google has established a search platform on a mobile phone, so when your customers are driving around your community, Google reads where they are and delivers search results for the topic they are searching for information on.

If your local business is not optimizing for mobile based search engines, you will lose out on all the mobile traffic from your mobile connected customer base.

Establish Loyalty And Watch The Traffic Come

How effective do you think it would be if you could send a text message to your most loyal customers at 10:30 AM offering a time sensitive special or offer for lunch.  What if your business could connect with 3000 customers instantly, who keep their mobile phones on their belt, in their purse or less than 3 feet away? 

Did you know that 90% of people check text messages within 15 minutes of receiving it?  This is so much more effective than email, where open rates for email are steadily declining and are hovering around 10% to 15%. 

Imagine sending a text message to a list of loyal customers who like your products and services, and have agreed to receive text messages from you with special offers.  The redemption rate for text coupons is 12% to 15%.  Imagine the upsell opportunities! 

If your business is not using text mobile marketing, it is only a matter of time before your competition begins to use it.

Do you have questions about mobile marketing?  Contact Main Street Marketer today, and we would be happy to discuss your options for mobile marketing.  Better, text help001 to 70259 to watch 20 free videos on marketing your local business using Google and mobile marketing.

Glen Evans, President of Internet Local Marketing, offers consulting and seminar presentations revealing the secret strategies for internet search engine domination.

Many local businesses, large and small, typically pay for “marketing” services from their local yellow book, newspapers, or media outlets and show little return for their investment.

The internet is here to stay, and the changing demographics, and tightening economy are forcing local businesses to examine the best way to spend their marketing dollars…and see a return on their hard earned investment.

The key for local businesses, traditional brick and mortar business, is to recognize that Google is making it extremely easy for offline business to be found online. Their interest is in making it easy for local businesses to help their customers find them and by their products and services. 

Internet marketing for local business can no longer be ignored or put off, and our goal is to ease the transition and coach you through the process.

With technology, all the processes of internet marketing can be put on auto-pilot, and can be easy to accomplish with little effort.  However, the time to strike is right now before your competition learns how to use the internet to their benefit.

Glen Evans is available for company seminars, Chambers of Commerce, trade association meetings, or marketing meetings, and the presentations are customizable.

Sample topics Mr. Evans speaks on are:

• How To Install, Set Up, and Customize Your Company Blog
• How To Get The Most Bang From Google Adwords
• Landing Pages 101
• Video Marketing Basics
• Social Media Marketing
• Web 2.0 Marketing
• What The Heck Is Facebook and Twitter (And Why Should I Care)
• How To Completely Dominate Page One of Google And Push Your Competition Right Off The Page.
• Contact Us To Discuss Any Internet Topic You May Need.

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